Creating Your Website for AdSense
Before you even begin your site, make sure you've come up with a topic that you feel you know plenty about. That way it will be easiest to write a lot of content.
The more content you have, the better chance you have getting accepted into the program. Also, the more content and traffic, the greater the earning potential.
If you want to make a lot of money, prepare to write a lot of content and learn how to market your site. Don't expect to throw up a 10 page site and make $1,000 per month. That's unrealistic.
Now let's talk about building your website.
Creating Your Site
Get a domain (yoursite.com) and then sign up for a web host and build your pages. I highly recommend using WordPress to create your site because you just pick a theme and your site is up and running.
Once you have selected your theme, you can add AdSense ads by either using a free AdSense plugin or you can use the WordPress Text widget to easily add ads to your sidebar.
If you want to learn more about WordPress I have a video here.
How to Join AdSense
Once you have 20-30 pages on your site, go tohttp://adsense.google.com to apply.
When you are accepted, simply copy and paste the provided HTML code into any page that you'd like to show the ads. You can opt to display text ads, image ads, or a combination of both. It's up to you.
You can either display the ads vertically along side the page like Google does or in a banner-like formation horizontally across your pages. You can even customize the colors to match your site's theme.
Tips on Succeeding With AdSense
Here are some tips for achieving success with Google AdSense.
Build Traffic
You're not going to make anything with AdSense if you don't have enough traffic. Please don't think this is some easy, get-rich-quick program. This takes work and it all starts with getting visitors.
Experiment
Test ad sizes, images vs. text, play around with colors, you name it. I personally like to have my ads match the background of my site so they blend more.
Some people prefer to make their ads stand out by using bold/contrasting colors, but that never worked well for me. I think it's because they look so much like ads.
Read a blog post I wrote where my readers and I discuss our best performing ad units/sizes.
To display the ads vertically along the right side of the page, just copy this code into your site and paste your AdSense code where indicated.
<table align="right" width="300>
<tr>
<td>INSERT ADSENSE CODE HERE</td>
</tr>
</table>
You can change the width of the table to suit your needs, just remember that it needs to be wide enough to fit whatever AdSense code you selected. You can also switch the alignment by changing the align attribute from "left" to "right."
Create Channels
Channels allow you to see what units are working best. So if you are adding an AdSense unit to your header, you should create a channel called (name it Header, for example) so you can track its performance in your reports.
I think it's important to maximize your click through rate (CTR) so you can attract more advertisers (just my opinion based on logic.) So I remove channels/units that perform significantly lower than others.
Advertisers want to advertise on sites that will give them the most clicks, right? So it makes sense to optimize your account's CTR as much as you can.
So how do you create channels?
When you are creating a new ad unit, you are presented the option of creating a custom channel on the first screen...
Set Units to "Targeted"
When you target your custom channel units, you make them available to Placement advertisers who may want to advertise on your site directly. These advertisers pay more so you earn more per click.
It's super easy to set this up.
Just click "My Ads" from your account, then select "Custom Channels". Click the channel you want to target and click the box for targeting as illustrated below...
Avoid Free Hosts
I know times are tough economically and a lot of you don't want to pay for a website. But the facts don't lie. Successful website owners invest money. Period.
I have yet to open up a magazine and see a successful site featured hosted on Blogger.com or another free host. Never. And I've been out here since 1998.
If you want the search engines and people to take your site seriously, you have to own your site. And if you don't do this, I question your dedication.
Even if it means you have to wait and save your money for 6 months to buy a domain and hosting. I'd rather you do that then take shortcuts with free hosting.
The other problem with free hosts is they can remove your site without warning. This happened to a gentleman just last week who emailed me. There was nothing I could do. If you don't own your site, you don't own your income.
More AdSense Tips
Best Designs / Themes for AdSense
People often ask me about the best theme or design for AdSense.
That really depends on your goal. If you want to add AdSense to your header then you should find a design that makes it easy to add the code.
I use the Magazine Pro WordPress theme on my hair site. It has a header widget built in that is large enough to fit the 728x90 unit so adding the banner was a breeze.
Changing to this theme more than doubled the earnings for that site because I was able to add the large, header unit. Larger units typically earn you more, especially when they have good, visible placement.
How Come I'm Not Making Much Money With AdSense
People often ask me why their earnings are so low and there are many reasons for that.
1. Not enough traffic
If your site has less than 500 visitors per day, it's going to be difficult to make much with AdSense. You have to remember that only a small percentage of people will click on your ads (1-2%) so if you have 500 people coming to your site in a day, that's 5 clicks.
Also, most clicks will earn you less than $1, so hopefully you can see that it takes a great deal of traffic to build up income with AdSense.
2. Not enough relevant ads displaying
Some niches have more, relevant ads that Google can display. This will drastically impact your click through rate. If the ads aren't relevant to your content then your visitors aren't going to click.
That's why it's important to make sure your site has a lot of content so you can help Google display the most relevant ads. Granted, sometimes there aren't relevant ads available, and there's nothing you can really do about that.
However, just having a few sentences with some images is not helping Google find the best ads because you have so little content.
3. Low paying niche
Let's face it. Some niches pay more than others. If you have a finance site, the ads will probably pay more than the ads on an entertainment site.
So the niche you are in plays a big role in how much you can make. That's why it's hard to estimate how much anyone can earn with AdSense. There are just too many different variables.
Not Getting Approved?
People often ask me why they can't get approved for AdSense. It's tough to answer because I do not work for Google, so I can only guess.
Many times it's because there are not enough pages on your website. I tell people to shoot for at least 20-30 pages at the very minimum, and make sure your content is very niche -- centered around ONE topic.
Google doesn't like sites that cover too many different topics because it's hard to target ads. The more focused your content is, the better.
In addition to more content, aim for longer articles (at least 700 words or more). Google does not like "thin" content sites that look as if they were created just for AdSense. Put some meat on those bones and make it look as if you put some effort into your website!
Also, check your grammar, spelling, layout etc. Remember you are partnering with Google and they don't like to see messy sites with poor/confusing navigation structures.
Getting Disabled From AdSense
Recently, a lot of publishers have been getting their accounts disabled for "fraudulent or potential fraudulent click activity."
This has frustrated a lot of AdSense publishers because many claim they have done nothing wrong and how in the heck does Google define "potential" click fraud?
No one really knows.
Remember, Google earns most money from advertising. The ads that appear on your pages are costing someone money every single time a click is registered.
Google monitors clicks very closely -- especially if your account is new.
So if they sense A-N-Y-T-H-I-N-G out of the ordinary or feel you are getting traffic from places that may may produce bot/automated/fraudulent clicks, they will disable your account to protect their advertiser's money.
They used to disable when they confirmed fraudulent clicks, but now they will disable even if they see potential risk with your account -- whatever that means.
Then they refund the advertiser their money -- which is why you don't receive a check for money earned if you are disabled.
Unfortunately no one really knows exactly what the threshold is for determining your account has "potential fradulent clicks."
And to make things worse, their communication when you are disabled is automated and there are usually no warnings -- which is unfortunate and frustrating for people who have done nothing wrong. There's also no way to reach out for definitive answers and appeals usually fail.
Nothing is Guaranteed With AdSense
As frustrating as it is to get disabled from AdSense, keep in mind, Google never promises us anything and they will do what they can to protect their own revenue.
If that means disabling accounts they feel are at risk of producing click fraud, they will do it.
I know that's a tough pill to swallow and I can imagine it does feel horrible to get your account disabled, but when we all "accepted" the terms and conditions upon signing up, that is basically what we were agreeing to.
There are no guarantees with AdSense and we are all at risk of losing our accounts.
Now I do believe that the system has kinks, and I believe some innocent people are disabled, but that's why you cannot put all your income eggs in one basket. Google has to protect their advertiser's money.
No one is safe from getting banned... not even me... and it's just one of those things that comes with the territory if you decide to join the AdSense program.
Google will always safeguard their advertisers because they are their customers -- not us. And if they feel their money is being wasted on fraudulent clicks (even if it's only potential), they won't stand for it.
Why Your Google AdSense Earnings Fluctuate
I am often asked why AdSense earnings change so often and drastically. Read why there are so many highs and lows with your earnings.
Google AdSense Infographic
Here is a basic summary of key information that will help you get approved and manage your AdSense account.
Google AdSense Alternatives
If you were disabled from the program, here are some alternate programs you can try...
Don't ever depend on AdSense as your main income source. Diversify and learn to make money in other ways.
Got Questions?
I'd love to chat with you in my forum where we have tons ofdiscussions about AdSense going on. Register and start chatting with us today!
Make More With AdSense By Creating Niche Websites
One of the keys to succeeding with AdSense is to build a niche website that targets a narrowly defined topic. This is the way I've been profiting with AdSense since 2003.
I can show you how to setup a niche website and I dedicate an entire chapter to AdSense and earning strategies in my book,Niche Website Success.
More AdSense Articles
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